MediaLabs

Remember what business networking involved a decade ago? You had to fix appointments, meet people, attend conferences, so on and so forth. With the proliferation of social media, networking just got a whole lot easier and even more effective. But little did anyone realize just how effective social media would be. A decade ago, no one would have even imagined that you would be able to connect with people across the globe from the comfort of your home or office!

Among the social media sites, LinkedIn is a fantastic business networking tool that helps you to connect with people across the globe. However, it takes time and effort to be successful in marketing with LinkedIn. We tried countless marketing strategies for LinkedIn and are sharing some of them with you. Try them out!

1. A Complete Profile That Boasts Of Your Skills

Half-baked information drives people away. No one will take you seriously if they see an incomplete profile in LinkedIn. Your profile, be it your own or your company’s, needs to be precisely written in a way that brings out your skills. To get the most of it, your profile should contain your profile photo, which is the most essential aspect, along with all the necessary information.

2. Getting Recommendations From Others

Do you know how to win the trust and confidence of new business prospects? It’s by getting recommendations from existing clients, colleagues or friends who are aware of your expertise. To get better results, try and collect as many recommendations as you can.

3. Showcasing Yourself as an Expert

People prefer experts rather than amateurs when it comes to business. LinkedIn is the perfect platform to highlight your skills and your area of expertise. How can you do that? You have to start by answering the questions in the “Question and Answer” section of the social site. Your answers to the questions will add to the wealth of knowledge and expertise in that subject matter.

4. Networking Offline

Networking through LinkedIn is a great idea; however, offline networking is also very helpful when it comes to making new business contacts. You can look in the “Networking Events” in LinkedIn to get updates on networking events taking place in your city. You can also create your own networking events. All you need to do is spread the word in LinkedIn.

5. Link Your Account With Other Social Media Sites

You are missing out on something if you haven’t linked your Twitter account with LinkedIn. It happens that while focusing on any one social media site we forget about the other sites. To clear the confusion, you can merge the Twitter and LinkedIn profiles. When you post anything new, it will be published on both the sites.

Share Your Thoughts

Which tip do you think will impact your business the most? What marketing tips do you use for LinkedIn? Please share your thoughts in the comment section below.

If you think you need help for your content strategy and social media strategy, do write to us at . Visit our website at www.medialabs.in to know more about us. Like and follow our social media pages of LinkedIn, Twitter, Google+ and Facebook.

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