How to Choose the Best Explainer Video Company?
A well made explainer video in your company’s homepage could be the difference between your business scaling the podium and kneeling on the turf. Explainer videos can be used to advertise, demonstrate and market products or services in a wide range of platforms. With the advent of social media marketing companies are investing a lot on media and content strategies which include explainer videos, infographics, write ups, blogs, and other creative works.
Companies know that explainer videos have more reach and captivate the visitor. DropBox, the cloud storage and sync application used perfectly planned strategies and made explainer videos and released along with their Minimum Viable Product. DropBox used a 3 minute explainer video to increase its signup from 5000 to 75000 overnight, even before the product existed. The video alone was enough to give a clear idea of what the product did and they used it very efficiently to validate the market and sell their MVP.
The above said is only one function that an explainer video does. If you want to dig deep into the exciting possibilities of explainer videos, please head first to other blogs on explainer videos written by our team.
Choosing an Explainer Video Company
While deciding on an explainer video company the first thing most of the companies check on is the price. A custom made explainer video takes long hours of effort and considerable cost. If you are looking for a generic low cost explainer video, make sure you don’t meddle with your brand identity. Most of the small scale explainer video companies use video templates that can be used for multiple businesses. Using such a template for your company will definitely affect your brand identity. Hence, it is better to choose a company which offer great service in moderate budget rather than choosing the low budgeted or the heavy budgeted one.
Quality & Expertise
Making an explainer video requires combined effort of many creative brains.A good story, design, voice over, animation and other minor factors are possible only if a company is an expert in the field. Be sure that the company is equipped with enough talented work forces to complete your work in time with high quality. Also please check the previous works of the company for other clients to evaluate better.
Creating the apt explainer video for your business requires constant communication with the explainer video company. Out of the number of companies who provide the service choose a company which promise periodic communication with you on the work.
Who knows your company better than you? It is very important to be a part of the communication throughout the entire process of creating the explainer video. Thus you can extract your exact requirement from the company.
Be serious on the client feedbacks about the company on social media platforms. Please check for reviews, ratings, recommendations and testimonials on their website and LinkedIn profile. Make sure to run a background check on the quality of the other works produced by the firm. Reach out for other clients of the company for the same. A good company could be able to provide you with the necessary portfolios and sample works for you.
Take these factors into consideration when deciding on an explainer video company. The best always reaches out to you even before you realise they could be useful to your business.
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I really liked your diagram on why I should choose an explainer video company for my business. I just bought a rock climbing and outdoor shop and would love to have a better presence on social media and on the internet in general. I especially like number 2 about quality and expertise. I think it is really important to make a good first impression to potential customers. Becuase they would most likely share, come into my shop, or visit the wedsite if they had a good experience watching the video. Thank you for all the great information!