The Internet has evolved over time and now it caters to almost every other need of both consumers and marketers. Digital Marketing has been around for quite sometime now, but it changes so dynamically that marketers need to keep an eye on the market and adapt accordingly.
According to a recent survey, 80% of marketers feel that their spending on digital marketing will significantly increase in 2016, than what it was in 2015.The way data and information is presented and shared on the web has changed the way businesses reach and engage their customers.
The New Year brings new challenges and innovations, new trends and tricks of the trade. Digital Marketing was at a high in 2015, but 2016 opens up a new perspective altogether. Some of the Digital Marketing Trends to watch out for in 2016 has been discussed below.
Content is King:
According to Managing Digital Marketing report by Smart Insights, marketers feel that content marketing will have the greatest impact in 2016, followed by Big Data and Marketing Automation. Hence, relevant yet personalized content over different channels will be of utmost importance in the coming years. Your content should be able to build your brand identity through website, social media, blogs and much more.
Mobile marketing is the next big thing. With more and more users shifting to mobile devices, it will be one of the major channels for digital marketing. Research shows that time spent per day on mobiles has increased and it is more than a laptop or other connected devices. This will keep rising in the coming years, so marketers need to be updated with their mobile marketing strategies. Moreover, it has been found that 25% of consumers shift between at least three devices to interact with different digital channels on a daily basis. So, multichannel presence and coveragewill be the next big strategy.
Videos are everywhere.They have been integrated into social media, websites and across other platforms as well. Facebook streaming, Snapchat, Periscope and similar apps have taken the web by storm. Video marketing will keep evolving and revolutionizing everything.Video streaming and sharing will take digital marketing to a next new level.
As mentioned earlier, Big Data is set to become the next thing, which includes market and customer insights and predictive analytics. There will be smarter machine learning from all the data available over the Internet. Marketers will be able to channelize their digital marketing strategies, based on online analytics and implement required changes. This will also lead to better automation of processes and reaching the customer in a new way.
Consumer Experience over Social Media:
Social Media will keep getting more engaging for consumers. Marketers need to focus on ways and tools to give a seamless experience to the consumer over the web. The more they engage and interact with them over digital channels, the more the chances of brand awareness, reach and prospective sales.
With more and more consumers shifting to the web, digital marketing is an important business strategy. According to Gartner survey, digital marketing is now mainstream and digital e-commerce is now the main focus for marketers. 61% of marketers intend to increase their marketing budgets in 2016. Businesses need to strategize, incorporate and implement changing digital marketing trends to grow and sustain themselves.
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