We all know that Facebook, apart from being extremely user friendly, is also the most popular social network. It is the king of social networking sites. But is Facebook marketing bogging you down or are you unable to identify and reach your target audience? Here are some statistics that will compel you to rethink your strategy. A study by KISSmetrics shows that Facebook has 500 million active users. Almost 50% of these active users log onto Facebook on a daily basis. Average users spend at least 700 minutes per month and people interact with over 900 million objects, like pages, events and groups. It most definitely is a safe haven for social media strategists for promoting brands and products.
Facebook as a networking site though has its own challenges. More than 300 million pieces of content are shared on Facebook every month. With such vast content being shared, you need to keep a check on optimizing your page to get more likes and comments. So, what should you keep in mind if you want to improve engagement with your fans? Here are ways to improve and increase engagement on Facebook.
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