Tag Archives: target audience

How Can Market Researchers Use Social Media Analytics?

The potential of social media tops the media powerhouse and is a perfect platform to measure the current pulse of the audience. After all, it is estimated that there will be around 2.13 billion social network users by 2016.

Unimaginable, however, predictable and that is because with time, social media has outgrown its status as just a means of entertainment to a more serious affair with analytical tools. It provides a wealth of knowledge and powerful insights from its huge database. Market researchers are using social media to their advantage, and here is how social media analytics is helping them hugely!

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Why You Should Have A Digital Marketing Strategy

Do you have a well-defined digital marketing strategy for your company? If you think it is a time-consuming and futile proposition, then you are wrong.

A study by Smartinsights.com revealed that although 50% of marketers have active digital marketing programs, they do not have an explicate marketing strategy. If you are among those who have a detailed marketing strategy, then you are certainly heading in the right direction.




However, if you still doubt the potential of having a concrete online marketing strategy, there are plenty of reasons why you should have one. In this blog, we are going to discuss why you must plan and work on a digital marketing strategy. Read more

How to Grow Your Business Using Instagram

Do you have an Instagram account for your business? Without a second thought, the answer should definitely be ‘yes.’ That is because Instagram, with its 300 million active users across the globe, is a great platform to grow your brand.

Visual posts generate more views than text and that is the reason behind Instagram’s growing popularity as a social networking site, where viewers can share their photos and videos.


People love to follow brands they like on Instagram. Brands like Nike, Starbucks, Forever 21, Adidas, MTV are the most active users and have a huge number of followers on their brand pages. Read more

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