How Can Market Researchers Use Social Media Analytics?
The potential of social media tops the media powerhouse and is a perfect platform to measure the current pulse of the audience. After all, it is estimated that there will be around 2.13 billion social network users by 2016.
Unimaginable, however, predictable and that is because with time, social media has outgrown its status as just a means of entertainment to a more serious affair with analytical tools. It provides a wealth of knowledge and powerful insights from its huge database. Market researchers are using social media to their advantage, and here is how social media analytics is helping them hugely!
