Monthly Archives: June 2015

What Factors Influence Consumer Behavior

What goes on inside a customer’s mind – is perhaps the billion-dollar question every brand manager scrutinizes. They all want to know what customers think before deciding to purchase a product of their choice. They are always trying to find out what factors influence the buying decision of consumers.


Brand managers need to understand exactly why and how a consumer makes a choice when there are so many alternatives easily available. Only when they hit the nail on the head and determine exactly what these factors are that influence consumer behavior, can they work on improving their marketing strategies.

The buying decision of a consumer, or more specifically, consumer behavior, depends on a number of factors. In this blog, we have discussed in some detail factors that influence the consumers’ buying decision. Read more

Why You Should Have A Digital Marketing Strategy

Do you have a well-defined digital marketing strategy for your company? If you think it is a time-consuming and futile proposition, then you are wrong.

A study by revealed that although 50% of marketers have active digital marketing programs, they do not have an explicate marketing strategy. If you are among those who have a detailed marketing strategy, then you are certainly heading in the right direction.




However, if you still doubt the potential of having a concrete online marketing strategy, there are plenty of reasons why you should have one. In this blog, we are going to discuss why you must plan and work on a digital marketing strategy. Read more

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