Tag Archives: Explainer Videos in Bangalore

10 Things To Review On Your Website

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Your website needs to be updated, adaptive and progressive for it to grow, sustain and support your business effectively. Your website is not a stagnant project, rather an on-going process, which needs to be streamlined from time to time. The appearance, content and navigation are the three most important parameters for the success of your website. So, you need to improve and improvise on them periodically to attract more traffic to your website and generate sales and conversions.

There is a list of things, which the portal owner, the web developer and web hosting company should re-check and revise to ensure that the portal runs efficiently and effectively. Your website needs to be according to current trends, so that it is able to compete in the online domain and increase organic reach.

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10 things, which you constantly need to review on your website are as follows:

  1. Testing and Review: You need to have a checklist of things that needs to be reviewed and tested, periodically. These include things like load time, errors, broken links, overall user experience, business logic, compliance criteria, etc.
  1. KPIs, SEO, etc.: These parameters help to assess the performance of your website. You need to set key performance indicators (KPIs), analytical reports and search engine ratings at least once a month, so that you can measure and work on the improvement areas.
  1. Forms and Exit Processes: These are very important from user’s point of view. So, make sure all your forms are updated, fields are set properly, and the checkout functions are operational. It would be a great loss of opportunity if the user faces problems in exit formalities and ends the session abruptly.
  1. Certificates, Dates and Copyright Information: If your website has legal disclaimers, certificates or copyright information, then you need to check and update from time to time, mostly annually, to avoid any legal implications. 
  1. Security Updates: It is important for the web developer or the hosting company to install the necessary patches, fix security bugs, provides security and software updates, so that there is no security lapses and your website and its information is safeguarded from web predators.
  1. Backup Process: Your backup process should be in proper place as your website and databases contains important user information, and you should be prepared for emergency and disasters. It is also important to check the retrieval process and frequency.
  1. Compatibility: With time, technology keeps changing. New browsers and platforms come into play, and you have to make sure that your website is compatible with each of them, to maximize your reach and usability.
  1. Contact Information: Your contact information should be up-to-date, all the time. This is the most important piece of information on your website and the wrong data can result in opportunity loss.
  1. Domain Name: Keep a check on domain names, as they need to be reviewed annually and modified as required. These are important for the streamlines functionality of your website and its navigation by the end users.
  1. Content: Content is the king. So, keep your website updated with the latest, correct and relevant information. Check missing content pages or missing headlines. Also, keep a check on inconsistent writing and formatting styles, typo or grammatical errors, and proper alignment. Make sure new information is properly updated and irrelevant and old data is removed. Avoid redundancy and consistency at all levels.

The ‘look and feel’ of your website needs to change based on analytical day, statistics and insights. You might have to do a few internal changes also to achieve the same. Consumers are accessing your website all over the world, and from different devices. So, you need to revamp your website for the best user experience and satisfaction to increase profits and stay in the business competition.

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Free Vector Art for Professional Graphic Designers

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Today, readable content needs an image or graphic representation. This helps the readers to understand and interpret the conveyed message in a much better way. A graphical depiction of a thought makes it more intelligible and easy to present the initial thought. Plain textual content becomes monotonous and boring. So, images can be used to make it interesting and attractive.

Whenever, we are almost done with some content or looking for a particular design, we tend to quickly browse through Google to search for an appropriate image. Sometimes, we get an image within the first few links, while at times, we have to browse a lot. Sometimes, we get the required image, but either it is watermarked or lower resolution or size or blocked. So, rather than stressing yourself with constant searches or confusing pages, you would prefer a repository, where you can find apt vector images of good quality for a theme and of course, at free of cost, which can be downloaded and used without any restriction.

Vector artwork is created by vector illustration programs like Adobe Illustrator, Corel Draw or Inkscape. These are different from normal computer art. They use mathematical equations and geometric components like points, lines or shapes to create images. They are clean, camera ready and can be zoomed or scaled to any extent, without loss of quality. Usually, these images are saved with .ai, .pdf, .eps, and .svg file extensions. These are mostly used by professional graphic designers for printing and producing high quality artwork.

The following portals are some of the awesome places, from where you can download free vector art:

Freepik:  This is one of the largest search engines for free vector art. They produce hundreds of free vectors daily with a current stock of over one million artworks in ai, eps and svg formats.

FlatIcon: They have around 107, 150 free vector icon in a wide range of formats like png, svg, eps, psg and base 64.

1001 Free Downloads: They have thousands of free vectors along with photos, PSDs, fonts, brushes and much more. They collect the best free graphics for designers from the web as well as develop in-house to enrich their repository.

FreeVectors: This is like a free community, where anybody can share free vector artwork. They are mostly free for personal and commercial use (sometimes, they may be restricted for commercial use). The freshly added graphics appear on the top of the page and so on. This helps to create a huge repository from the professionals, who use and work with vectors every day.

Vector Portal: This is an extensive library of free vectors, which are up for both personal and commercial use. The site is easy to navigate and filter the options as per your criteria.

DaFont: Dingbat Fonts is mostly a collection of small vector graphics. You can directly type a letter and create a new object in Illustrator CS6. Mostly, they are free for commercial use, but still you need to check before use.

Spoongraphics: This is a personal blog by Chris Spooner, but has a huge collection of original and amazing free vectors. Apart from the artwork, it also has a nice repository of insightful articles on related topics.

There are many other websites, where you can find amazing vector art, free of cost. They all have a huge collection of vector art and adding more to their stock everyday. You can search these locations for almost anything that you have in mind. Now, you know, where to look for those images, without wasting your time and energy, looking at the wrong places.

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How to Choose the Best Explainer Video Company?

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A well made explainer video in your company’s homepage could be the difference between your business scaling the podium and kneeling on the turf. Explainer videos can be used to advertise, demonstrate and market products or services in a wide range of platforms. With the advent of social media marketing companies are investing a lot on media and content strategies which include explainer videos, infographics, write ups, blogs, and other creative works.

Companies know that explainer videos have more reach and captivate the visitor. DropBox, the cloud storage and sync application used perfectly planned strategies and made explainer videos and released along with their Minimum Viable Product. DropBox used a 3 minute explainer video to increase its signup from 5000 to 75000 overnight, even before the product existed. The video alone was enough to give a clear idea of what the product did and they used it very efficiently to validate the market and sell their MVP.

The above said is only one function that an explainer video does. If you want to dig deep into the exciting possibilities of explainer videos, please head first to other blogs on explainer videos written by our team.

Choosing an Explainer Video Company

Budget

While deciding on an explainer video company the first thing most of the companies check on is the price. A custom made explainer video takes long hours of effort and considerable cost. If you are looking for a generic low cost explainer video, make sure you don’t meddle with your brand identity. Most of the small scale explainer video companies use video templates that can be used for multiple businesses. Using such a template for your company will definitely affect your brand identity. Hence, it is better to choose a company which offer great service in moderate budget rather than choosing the low budgeted or the heavy budgeted one.

Quality & Expertise

Making an explainer video requires combined effort of many creative brains.A good story, design, voice over, animation and other minor factors are possible only if a company is an expert in the field. Be sure that the company is equipped with enough talented work forces to complete your work in time with high quality. Also please check the previous works of the company for other clients to evaluate better.

Communication

Creating the apt explainer video for your business requires constant communication with the explainer video company. Out of the number of companies who provide the service choose a company which promise periodic communication with you on the work.

Who knows your company better than you? It is very important to be a part of the communication throughout the entire process of creating the explainer video. Thus you can extract your exact requirement from the company.

Feedback

Be serious on the client feedbacks about the company on social media platforms. Please check for reviews, ratings, recommendations and testimonials on their website and LinkedIn profi­le. Make sure to run a background check on the quality of the other works produced by the firm. Reach out for other clients of the company for the same. A good company could be able to provide you with the necessary portfolios and sample works for you.

Take these factors into consideration when deciding on an explainer video company. The best always reaches out to you even before you realise they could be useful to your business.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

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