MediaLabs

A brochure is an important tool for marketing and promotion for any organization. The design, content, and the layout of a brochure is very important for a good first impression and a long lasting one. There are different kinds of marketing collaterals, which organizations use for different purposes like brand building, brand visibility, promotions etc. A tri-fold brochure is one such brochure, which are effective due to its compact size and can be placed in any holder. It is also easy to carry, so prospects might retain it. It is also easy to display it on the desk or somewhere else in full visibility.

What is a tri-fold brochure?

A tri-fold brochure is basically a bi-fold and a tri-panel brochure made by folding a 8 ^1/2 by 11 sheet of paper, twice. It creates 3 panels and content is printed on both the sides of each panel. As mentioned above, it is quite handy and popular due to its compact size. Small businesses prefer this as it can easily mailed in a #10 envelope. Every panel can have a different unique design or a single design can be spread over the three panels. It is an attractive and a low-cost sales tool, which helps you and your business to stand out in the crowd, if designed effectively.

What is the importance of a tri-fold brochure?

Apart from the size implication, the following factor or trends also contribute to the importance and growing popularity of tri-fold brochures over others:

• The emergence and usage of the Company website for information and sales conversion have done away the need for elaborate, printed brochures. Rather, people prefer smaller ones, which can store easily or display. Tri-fold brochures serve just the purpose and hence preferred by many.
• Continuing from the first point, these brochures are also cost effective. They are low cost on printing and hence contribute towards cutting down of marketing expenses.
• Finally, today people prefer environment friendly ways to run their businesses. So, these brochures are helpful in avoiding wasteful paper promotions.

Overall, this is an effective tool for spreading the word around, at an economical cost.

A few design tips for a tri-fold brochure have been listed below:

A tri-fold brochure has three panels- front, back and interiors. So, the design has to be such that every panel is utilized effectively and the message is conveyed in the right way.

The Front Panel needs to be attractive with the logo, tagline or an eye-catching image. Not much of textual information should be given here.

The Interior Panels can be wisely used with content like features, products, testimonials (back interior) and others. Offers, promotions, discounts and call to action can also be put there.

Back Panel is mostly used for contact information or something to reinforce or remind them like an image or a catchy line or note. Do not put important information there. The contact information should be crisp and clear.

Margins should be carefully designed. There should be enough gap or white space, so that when it is folded, no content gets hidden and broken.

The flow of content needs to be designed properly. You need to plan what comes next, so that people do not get confused with so many sides. They should be able to understand, which panel follows.

It is important to choose an existing template from the printer. The design and layout will be based on it, so that it is easy to print. The inner flap is a bit smaller than the outer one, so that it opens neatly. It is important to ensure that the design meets the printer’s expectation.

Once the design is in process, you probably need to print and fold them as a mock test, to decide which looks better. This exercise helps to see the ‘look and feel’ of the final product. Once you print and fold, you will be able to figure out if the edges are proper and the contents are in place.

You can experiment and try something new with the design. It is not necessary that every panel will have a discreet and separate image. You can also select an image, which can bleed over the edges and spread across the panels to convey an idea. Sometimes, these kind of graphics is more attractive and impactful.

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