Monthly Archives: December 2014

How Brand-First Mentality Influences Hiring Strategy

Are you still debating whether or not to build a strong brand that attracts top talent? Recruitment has undergone a sea of change. The recruitment technique of yesteryear, when you posted your vacancy and waited for a swarm of candidates to throng your office, has become history. Technology has changed everything and has shown us bigger and better ways of recruiting potential candidates.

brand-medialabs The word ‘brand’ per se has taken centre stage and is largely responsible for attracting top talent in this millennium. A brand matters the most in hiring as well as retaining great innovators who will fall in line with your brand’s vision and mission. However, the million-dollar question is how to build the reputation of your brand that is capable of attracting top tier profiles?
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Five Twitter Mistakes to Avoid

Yes, it’s true that Twitter has a lot of potential. Twitter, like any other social media site, is a platform where all your stuff is visible the instant you post it. It can work wonders for your blog, your business or a brand, but did you know that unlike other social media platforms, Twitter doesn’t allow you to rectify your mistakes or edit them later on?

twitter-mistakes-avoid-medialabs Once posted, whether you like it or not, you cannot do anything about it. Even a minute mistake on Twitter will be noticed in an instant and will open the floodgates of criticism. So, beware! If used ineffectively, it can cause some serious damage to you or anything that you represent. To avoid going through that rigmarole, take a look at the five most common Twitter mistakes that you can avoid.
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Why Small Businesses Need Brands

Are you a small business owner who still thinks “Why on earth do I need a brand?” Think again! Times have changed and it is time to move ahead and make the necessary changes. Great branding is synonymous with longevity and for any business to be successful, you need to be able to sustain it. Hence you have to create a strong brand identity. In this highly aggressive world, every single company struggles hard to make an impact on the consumers’ minds. How do you manage to be a cut above the rest? The answer is simple. It’s your brand. You need to build a brand that speaks about your uniqueness and projects you in a way that makes you stand apart from the rest. If you still have doubts, here are some reasons why you absolutely need branding and how a strong brand can work for you.
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