What was the day like when you thought of starting a new venture all by yourself? A bright sunny day and you were ecstatic and all raring to go. Heaps of emotions might have clouded your mind; however, you felt overjoyed that you were finally working on an idea that struck you, something that you have always wanted to do.
You are not alone though! There are several other entrepreneurs like you, experiencing exactly what you experienced. Sometimes in the sea of entrepreneurs, it does become challenging to create a niche for your business.
When your dream finally takes flight, you have to ensure you have a handful of clients to start out with, enough work and a generous stream of revenue for your business, which is not an easy task at all. For that, you need to attract the right people to your business – be it employees or clients. How can you attract clients and collaborators to your business? Read more
Creating the most innovative brand in the virtual space without innovative advertising to back it up is like scrabbling in the dark waiting for a miracle. A pioneering business idea requires an equally ingenious advertising module to connect with your target audience. No business idea prospers without great advertising, including yours!
Here is when explainer videos take center stage with a promise to convert your dream enterprise into reality, which is larger than life. So, what exactly can an explainer video do that your website and all of your social media pages cannot do? If this thought is puzzling, then read on to find out why an explainer video is essential for your brand! Read more
Right at the start, you need to focus on how you want your brand to be perceived. When we talk about a branding strategy, it is not just the logo, the product and the website – it is something beyond the tangible definitions.
It is the unique way that differentiates you from your competitors. It is a story that revolves around your logo, website, typography and the name of your company. It is the way people connect with your brand, and that is the most challenging part of a brand strategy.
Therefore, how can your brand remain evergreen in the minds of consumers? Simple tricks can help you overcome marketing hurdles and win your brand a permanent place in people’s hearts. Read more