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10 Things To Review On Your Website


Your website needs to be updated, adaptive and progressive for it to grow, sustain and support your business effectively. Your website is not a stagnant project, rather an on-going process, which needs to be streamlined from time to time. The appearance, content and navigation are the three most important parameters for the success of your website. So, you need to improve and improvise on them periodically to attract more traffic to your website and generate sales and conversions.

There is a list of things, which the portal owner, the web developer and web hosting company should re-check and revise to ensure that the portal runs efficiently and effectively. Your website needs to be according to current trends, so that it is able to compete in the online domain and increase organic reach.

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10 things, which you constantly need to review on your website are as follows:

  1. Testing and Review: You need to have a checklist of things that needs to be reviewed and tested, periodically. These include things like load time, errors, broken links, overall user experience, business logic, compliance criteria, etc.
  1. KPIs, SEO, etc.: These parameters help to assess the performance of your website. You need to set key performance indicators (KPIs), analytical reports and search engine ratings at least once a month, so that you can measure and work on the improvement areas.
  1. Forms and Exit Processes: These are very important from user’s point of view. So, make sure all your forms are updated, fields are set properly, and the checkout functions are operational. It would be a great loss of opportunity if the user faces problems in exit formalities and ends the session abruptly.
  1. Certificates, Dates and Copyright Information: If your website has legal disclaimers, certificates or copyright information, then you need to check and update from time to time, mostly annually, to avoid any legal implications. 
  1. Security Updates: It is important for the web developer or the hosting company to install the necessary patches, fix security bugs, provides security and software updates, so that there is no security lapses and your website and its information is safeguarded from web predators.
  1. Backup Process: Your backup process should be in proper place as your website and databases contains important user information, and you should be prepared for emergency and disasters. It is also important to check the retrieval process and frequency.
  1. Compatibility: With time, technology keeps changing. New browsers and platforms come into play, and you have to make sure that your website is compatible with each of them, to maximize your reach and usability.
  1. Contact Information: Your contact information should be up-to-date, all the time. This is the most important piece of information on your website and the wrong data can result in opportunity loss.
  1. Domain Name: Keep a check on domain names, as they need to be reviewed annually and modified as required. These are important for the streamlines functionality of your website and its navigation by the end users.
  1. Content: Content is the king. So, keep your website updated with the latest, correct and relevant information. Check missing content pages or missing headlines. Also, keep a check on inconsistent writing and formatting styles, typo or grammatical errors, and proper alignment. Make sure new information is properly updated and irrelevant and old data is removed. Avoid redundancy and consistency at all levels.

The ‘look and feel’ of your website needs to change based on analytical day, statistics and insights. You might have to do a few internal changes also to achieve the same. Consumers are accessing your website all over the world, and from different devices. So, you need to revamp your website for the best user experience and satisfaction to increase profits and stay in the business competition.

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How to Use Google Analytics


When you have a website, blog or marketing portal, you need to review it from time to time to check its performance. Based on it, you can decide how to improve and improvise your blog. The growth and success of your portal, depends a lot on its reach and marketability. And, these can be enhanced by increasing the number of visitors, likes, shares, sales, etc. To improve these, you need to have an insight of how your portal is performing in terms of number of users, conversions, page views, behavioural pattern of the visitors, etc. A good analytical software can help you with these data and statistics, which will help you to improve and manage your online presence in a better way.

Google Analytics is free analytic tool by Google, which monitors, tracks and report about your website traffic, and other parameters. This is the most widely used web analytics services, and have proved to be beneficial for its users. According to rough statistics, around 48 million websites use Google analytics for their analysis process, and the figure will continue to rise.

Using Google analytics is very easy and simple. Once you are well versed with the terminologies and process, it will be really easy to handle the app. Let us take you know a few important basics of Google Analytics.

First, we will take a look at the common terminologies used in the software and their meanings.


It is a descriptive attribute of an object, which can be given different values like Browse, Exit Page, etc.


They are individual elements of a dimension that can be measured as a sun or a ratio like Page Views, session etc.


It is a period of time that a user is actively engaged on your page or app within a data range.


People (both new and returning) who have had at least one session within a selected data range.


Total number of pages viewed, including repeated views of a single page.


This is the average number of pages viewed during a session.

Average Session Duration:

This is the average length of a session.

Bounce Rate:

This is the percentage of single-page visits, for example, when a person leaves your site from the entrance page without interacting more.

New Sessions:

This is an estimate of the percentage of first time visits.


This measures how often a visitor takes a specific action on your website.


This is the number of times goals have been completed.


This allows you to add parameters to any URL of your website to collect more information about your referral traffic.


This is how you acquire users.


This parameter helps you to improve your website content.

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As a beginner, you can follow the below steps to start using Google Analytics:

Install and Set up an account:

You can download and install the software. Then, you need to set up your account. You can use your existing Google account for this. 100 Google Analytics accounts are allowed under one Google account. Up to 50 website properties can come under one Google Analytics account and up to 25 views under one website property. If you have more than one portal to track, then you can have two accounts- one for business and another for personal. You can also configure various business portals under a single business account.

Install your tracking ID:

After entering account details and choosing options to configure, where your results will be stored, you will be given a unique Google Tracking ID, which you have to install in all your websites.

Set Your Goals:

Then, you need to setup your Goals under Admin. This is very important as it will tell you when something important happens on your website.

Turn on Site Search:

Then, you need to turn on the site search so that you know what visitors are trying to search on your webpage. You need to enter the query parameter for your webpage(s). This is very important when your website has a search field.

Enter other necessary information:

Then, all the other important parameters, importation and necessary information need to be entered and your Google Analytics account is almost set.

You can lookup the Google Analytics data in different types of reports. Here are a few basic examples:


Dashboard creates a customized view of your Google Analytics data. This is a good way to see certain subsets of data without going through the entire standard reports.


These are links to your favourite Google Analytics reports.

Intelligence Events:

This is an alert of when a specific event occurs. When you set this up, you will get an email for dramatic changes in sessions, goal conversions, etc.


This is the data to see what is happening right now on your webpage like current visitors, active pages or locations.


These are detailed reports about your audience. It will tell you about audience Demographics, Interests, Locations, Language, Behavior, etc.


These reports will tell you what drove visitors to your website. Generally, it gives data in main categories (Channels) and specific sources (Source/Medium). It will also give you an insight about your social media engagement.


This will give you data about the content of your page like most searched thing, top entry and exit pages of your website and others.


This talks about your goals and the conversion rate of your website. It will show you the number of conversions, which path visitors took for conversion and much more.

Google Analytics is an extensive software, which encompasses a lot of different features. What we have discussed above is just a guide for the beginners. However, there is still a lot to explore, understand and implement in the app. If you want to go deeper, you need to first understand the parameters and measurables, so that you can decide the kind of detailed report you want from the app. Using Goggle Analytics, gives you a 360 degree view of your website and helps you improve it from every aspect.

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10 Ways to Improve Your Blog’s Traffic

Blogging has taken the social media environment by storm over the last few years. What started as a platform for personal passion has turned into a widespread network of professional skills, a repository of unique information and a business proposition for many. It is no longer restricted to individuals; rather businesses have also incorporated the blogging culture in their professional network. Blogging, itself is a business idea today, which can generate revenues and create a brand for yourself.

Blogging is a major source of revenue for many passionate and niche bloggers. The reach, number of views, clicks and shares also contribute a lot towards the success of a blog. For this, you need to increase your blog traffic effectively and channelize the same for generating profits and increasing brand value. You need to have your strategies right to attract both general traffics and prospects to your blog.


Take a look at these 10 tips to increase the traffic to your blog.

Quality Content:

The content is the main aspect of a blog and the major differentiator too. You need to now what people want to read. So, research on trending topics and try to develop unique content on them. If you are a niche blogger, then put up posts relevant to the industry because you already have a traffic from that particular sector. Moreover, try to add multimedia content in your blog post like images, videos, infographic, etc. Recent studies have shown that people who use infographic in their posts are likely to get 12% more traffic than others, and 60% of visitors prefer to watch a video, before they read a text. So, find ways to enhance the visitor experience with quality and attractive content.

Guest Blogging:

This is a concept, which can increase your network and reach, considerably. Either, you can write posts for other bloggers in the same or different niche, and your blog gets publicized through them. Or, you can also invite other bloggers or influencers to write guest posts on your blog. This is a mutual sharing promotional proposition, which is beneficial to both and adds to your credibility and visibility.

Share on Social Media:

Share your blog and posts as much as you can on different social media platforms. Today, everyone is on social media and it is also a business and professional network. Studies show that 31% of referral traffic come from social media. The more you share in your own timeline and also in relevant groups, you can penetrate a larger section of the audience, and connect with them to build your own network.

Study of demographic of visitors:

Try different analytics softwares like Google Analytics or others, which gives you an analysis of the visitors in terms of age groups, gender, location and posts visited, etc. This will help you to post relevant content towards different types of audience, who visit your blog to increase the traffic.

Improve SEO techniques:

You should use good SEO techniques to optimize your blog. These help in greater reach, and better audience, who are really interested in your blog. It also helps you to reach the right audience, who wants to read about topics on which you have written. These tactics are really helpful in channelizing the right traffic to your blog.

Connect with other bloggers:

Apart from guest blogging, you also need to connect with fellow bloggers through your blog to channelize more traffic to your own blog. So, follow other blogs and get them to follow yours. Like and share their blogs and they will do the same for you. Look for ways to convert their followers to yours too. You can also meet up with them to organize blogging events, where you can meet new people and network.

Publishing Timeline:

Make a feasible and a proper publishing schedule for your blog. Post regularly, but relevant posts. Do not give a big time gap between posts. However, do not keep posting a lot on a single day as it will saturate information for your followers. Maintain and stick to the timeline and plan and organize things beforehand.

Visitor Engagement:

To make visitors come back to your blog, you need to give them a unique experience the first time. Apart from quality content, you can also have an engagement plan in place so that you get to interact with the visitors. Respond to their comments and likes. Make sharing easy, navigation user-friendly, and put an interesting action item at the end of the blog. This way they would love to come back to your back, both for the content and the experience.

Build a Subscribers’ List:

Make a subscriber list for your blog so that you know who is intesterst and in what. Make content downloadable as PDF or other user-friendly formats, so that they can share it with your links. A subscriber list also helps to keep your visitors informed about new posts, updates, and offers. You can also send them a periodic newsletter.

Promote Yourself:

Your blog is your identity, so you need to incorporate everything in it, which emphasizes your brand value. So, promote it as much as you can. Get yourself proper business cards with your blog link and share it with people of relevance. You never know whom you will meet in an event or a workshop, which can be a value add to your blog. So, promote yourself with branded products and reach out to a larger audience.

In an environment, which is already infested with blogs from different genre, it is quite difficult to establish your blog. However, it is not impossible. You need to give time, allow your strategies to reap benefits and improve your blog according to analytics.

The above tips will surely help you increase the traffic to your blog and help you to enhance your brand value.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.