5 Types of Corporate Presentation Styles



Corporate presentations are an important aspect in today’s business scenarios. Most of the organization’s decisive elements are finalised based on a business presentation. A good presentation can bring you lots of fortune and a bad one will bring great loss. One aspect to think while preparing a presentation is to define the purpose of the business presentation. This can be a business proposal, or a project review or even a simple informative slideshow. Knowing the purpose definitely serves for the effectiveness of the presentation.

The following is an overview of several common types of corporate presentation styles and their purpose.


As the name suggests an informative corporate presentation is one which is informative in nature. Things like time, place, cause and effect and logical order should be considered while preparing for an informative presentation. These kinds of presentations are common in corporate and mainly used to share information about an event or project or basic information.

Decision Making

Decision making presentations are interactive ones where a presenter presents an idea and a group works on it to conclude at a decision. This is often done when policies are to be formulated or an important decision regarding any organizational issue should be finalised.


The purpose of an instructional presentation is to give specific directions or orders. Usually this kind of presentation is a bit longer, because it has to cover your topic thoroughly. The aim is to educate the listener with a new knowledge or skill.


The purpose of a persuasive presentation is to convince your listeners to accept your proposal. In a business these kinds of presentations holds a very important role. A project proposal, or solving a controversy, dispute, or problem providing suggestive measures etc. are main examples of a persuasive presentation.


These kinds of presentations are generally not very common in business world. Arousing presentations are used to make people think about a certain problem or situation. TED talks usually contain inspirational presentations like this. However, in times of need an arousing presentation can definitely up the tempo of the employees and bring mood in the business house too.

The ultimate purpose of a presentation is to communicate the idea with the listener in an easily understandable and clean manner. The entire above mentioned can be termed as only various approaches to it.Also read the strategies for delivering effective presentations


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Six strategies for delivering effective presentations

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