How To Boost Your Mobile Content Marketing
Asking if mobile marketing is important or not doesn’t seem to be a very relevant question anymore, as we all know that it certainly is! Studies show that mobile Internet usage increased by 67% in 2014 and it’s going to rule in the coming years. It’s pretty clear that if you want to get an audience for your content, you need to focus extensively on mobile content marketing.
How can you convert customers to leads and build a long-term relationship with them? For that, you need to build the trust factor and create credibility for your brand. Here are some tricks of the trade that will boost your mobile content marketing.
Tip #1: Create A Mobile App
Consumers prefer using mobile apps versus mobile sites, as the apps are faster and easier to use. Mobile apps score more over mobile sites because they are convenient and leave you with a better user experience. Your marketing strategy will not be complete if you miss out on creating a mobile app. It will add to customer satisfaction as well as maximize your inbound marketing efforts.
The target audience who wishes to engage with you will download the app, so you can now look into more focused inbound marketing. People download apps and refer them to others more when you offer incentives such as discounts, reward points, etc. For instance, Uber gives a discount to first-time app users as well as references, attracting more and more customers to use their cab service.
Tip #2: Create Effective Web Content For Mobiles
As more and more customers are using mobile devices, you need to create a website that is easily accessible from these devices. The designs and interfaces you use should be compatible with mobile devices like they are on desktops. People should be able to view the content without any hassles, whether he/she uses IOS or Android.
You need to develop a responsive web design that fits in all these devices – be it a desktop or a mobile. On the other hand, you can also design two sites – one as a desktop version and the other one for mobiles. However, that requires more time and effort.
Tip #3: Get Social To Be More Effective
Social media is not for entertainment anymore but also a platform to engage with your target audience. You can share your content on social platforms that your customers can read and share with others. It’s a good source for lead generation and brand promotion. The best part is you don’t have to pay anything for it.
With the social-mobile app integration, sharing content or updates on social media from the mobile app is easier and faster. Users can easily share your brand updates on social media from their mobile app. Just think about the inbound mobile marketing that you can focus on! However, you need to be patient and carry on with the trial and error method until you get the desired results.
Tip 4#: Track Your Engagement
The best way to check your efforts is monitoring the engagement. Mobile app tracking tools like Google Analytics, Segment.io, Mixpanel, Flurry, Localytics, Upsight, Apsalar, AppSee, etc., help to track and monitor the engagement level.
You can get a clear idea of your mobile traffic – who is using your mobile app, how they are using it, the bounce rate, average time on your page, etc. You need to analyze the results to improve the performance of the mobile website and apps.
What’s Your Story?
We would like to hear from you about your marketing effort. How are you optimizing your mobile content marketing and what tools you use to track the impact?
Are your efforts going unnoticed even though you are trying hard? Maybe it’s time to change your strategy. MediaLabs pioneers in Content Marketing, Social Media Optimization (SMO) as well as Search Engine Optimization (SEO). Write to us at firstname.lastname@example.org or In the meantime, follow and like our social media pages LinkedIn, Google+, Twitter and Facebook to get regular updates.
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