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Why You Should Have A Digital Marketing Strategy

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Do you have a well-defined digital marketing strategy for your company? If you think it is a time-consuming and futile proposition, then you are wrong.

A study by Smartinsights.com revealed that although 50% of marketers have active digital marketing programs, they do not have an explicate marketing strategy. If you are among those who have a detailed marketing strategy, then you are certainly heading in the right direction.

 

 

 

However, if you still doubt the potential of having a concrete online marketing strategy, there are plenty of reasons why you should have one. In this blog, we are going to discuss why you must plan and work on a digital marketing strategy. Read more

The Interesting Aspect of Pinterest

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Pinterest is still a baby when it comes to social networking. However, it is fast emerging to take the social networking scenario by storm and is giving a tough competition to Facebook and Twitter.

Even though it’s a relatively new platform, it is a popular social networking site, as it sends huge referral traffic, much more than any other site. The colorful visuals and images make it an even more interesting platform for visual storytelling.

If you thought Pinterest does not have the potential to drive your business, then think again! Instead of underestimating Pinterest, you must actively use this social network to grow your bottom line.

So, if you are still in doubt about whether to channel your social media marketing funds to Pinterest, here are some interesting aspects of Pinterest that will convince you to start using this platform to promote your business. Read more