How To Increase Website Traffic To Your Blog
Blogging is the best way to increase brand visibility and that’s the reason you started blogging, right? Statistics show that companies that blog have 97 per cent more backlinks.
However, if no one is reading your blogs then how can you create backlinks and traffic that subsequently drive sales? If you are wondering how to attract genuine traffic, then this post is a treasure for you. Whether you are a freelancer or working for startups or big companies, it would be worthwhile to check them out.
1. Make Your Blogs Search Engine Optimized
Search engines attract huge traffic but many bloggers completely underestimate its potential. So, make sure you optimize each blog you post such that it ranks higher in the search engine tools.
It’s very easy to set up SEO for your blogs, particularly if you are using SEO-friendly platforms like WordPress, Drupal or Joomla. Read the post The Web Search Engine Guide to know about SEO.
2. Add Images
Adding images to all your blog posts make them look interesting. Not only that, the images help your posts in other ways too. The images create other traffic sources to your blog posts.
If you are able to create graphics or take photos, then do it and upload them to your site. They will improve engagement apart from entertaining your visitors.
3. Research Your Keywords
No doubt, a big way to rank higher in search engines is to add keywords the audience searches for in the search engines. You need to do some research regarding the keywords.
You can take the help of Google AdWords Keyword Planner. Type the keywords into the keyword search box and click “get ideas.” You will get a list of related keywords you could use.
4. Know Your Audience And Target Them
The audiences who share your passion in that subject matter will share your posts. Some topics and writing styles do better, i.e., are shared the most. Know them and target them by sharing interesting stories.
For instance, great infographics, interesting videos and charming storytelling are shared by people. Don’t forget to share them in your posts. Take a look at the infographic below to get an idea of what exactly an infographic is.
5. Join Communities and Share Your Views
Once you know where your target audience is, you can join forums and social media communities, which house your target audience. Take part in the discussions in which you have clear knowledge.
However, you need to keep in mind not to spam. If you follow the proper netiquettes, you will be rewarded with quality traffic. Otherwise, you will be marked as a spammer that nobody wants to be associated with. Know the netiquettes from the post The Do’s and Dont’s of Social Media for Business.
6. Promote on Social Media
Are you shying away from social media attention? Social media will attract traffic you might not have otherwise. Create a brand account on all the social platforms including Google+, LinkedIn, Facebook and Twitter.
You will be able to spread the word across these platforms if you have a decent fan following on your pages. It takes time and effort to have followers on social media. Read our post How To Boost Engagement With your Facebook Fans to get an idea of what works regarding social media.
7. Utilize Email Connections
Don’t hesitate to utilize email connections as a channel to grow your traffic. Mail your posts to your connections, which you published recently, or some evergreen posts that you want to share.
8. Keep a Track on the Analytics
Do not ignore the power of numbers. You can start by installing Google Analytics so you can track your blogs easily.
Analytics is important as it gives important insights on where are you succeeding and where you have loads of opportunities to grow.
9. Be Consistent and have Patience
Don’t give up! It takes time, maybe even years, to get the results you want, but stay put, invest your time in it and have patience. Your hard work will fetch you the results, albeit the process might be a tedious one.
How Are You Increasing Your Blog Traffic?
We would love to hear your part of the story. Please comment in the comments section below. Meanwhile, if you think you need help with your Content Strategy, SEO strategy or Social Media Strategy, feel free to contact us at firstname.lastname@example.org. Visit us at www.medialabs.in to know more about us. Like and follow us on LinkedIn, Twitter and Google+.
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