Tag Archives: internet marketing

Social Media Management Tools for Multiple Accounts


Social media is an integral part of our life. It makes us social virtually and of course, there is no single right way to get social. Digital technology gives us the chance to be present, online, active in multiple places at the same time. It is believed that there are about 2.216 billion active social media users across the globe.

Social media also gives us the opportunity to choose, which social platform we want to be social and when. So, comes in the concept of multiple accounts in social media and a reason for managing the same. Different social media accounts can be on the basis of preference, need or application. Multiple social media accounts can be accessed from different devices as well.

Facebook has always been one of the most popular social media accounts. Facebook tops the list in terms of active user in millions in 2015, followed by Whatsapp and others.

People have multiple social media accounts to be able to cater to different requirements. For examples, being ‘social’ among friends and family needs a Facebook account; messaging needs a Whatsapp account, professional network needs a LinkedIn account, daily updates need a Twitter account, image repository and shares need Pinterest or Instagram accounts, bloggers have their own domain accounts and so on.

Not everyone will need all the accounts. The number and type varies from user to user. But, if you happen to keep multiple social media accounts, you need a management tool to maintain and keep track of them.

A social media dashboard is like a website or a program, which helps you to manage all profiles in one place. You don’t have to login separately to individual accounts, rather post updates, shares, messages etc. from one place.

There are different social media management tools and dashboards. However, according to a report by G2Crowd, the best 4 tools of 2015 has been listed as:



It was founded in 2008 and first integrated with Twitter. Gradually, it incorporated others like Facebook, Google+, LinkedIn and others. There are two plans – Free and Pro. They differ in the features they offer like reports and team members. Currently, it is rated as the No. 1 social media management tool in terms of market share and social presence. They have an app directory, which lets you extend the number of apps and also the most affordable basic plan.


This started in 2011 and slowly gaining popularity. It also integrates the major social media accounts with full access to reports and allows unlimited team members. The backend operation handles engagements effectively, and allows you to build Facebook apps. It scores high on customer satisfaction, customer support, and product direction.


This has the second largest market share after HootSuite. Though it’s a bit expensive, but it has a popular and growing user base since it was founded in 2010. It gives full access to reports and analytics. Users have marked it high on ease to learn and usability. It integrates Twitter, Facebook, Instagram, LinkedIn and Google+.


This was started in 2009 and integrates a large number of networks. Here, the plans are based on ‘number of services’ rather than number of networks. It has been rated 2nd in product direction and meeting requirements. It comes 3rd in terms of ease to learn and usability. It has one of the most expensive base plans.

Some of the other alternatives listed by them are MavSocial, Oktopost, Jollor Meshfire and Rignite among others.

Some of the other tools according to the utility can be:

  • SumAll- for social media reports
  • Feedient- for centralized social media streaming
  • Buffer- for social media scheduling
  • SocialCount- for tracking shares and reach of your content
  • SocialHunt- for tracking follower’s activities on Twitter
  • BuzzSumo Alerts- for notification of your content when it goes viral

Social media management tools are used by both social media managers and regular users. There are many tools in the market, so choosing the right one(s) might be tedious, but keep in mind your requirement before selecting. Social media analysis is a complicated mechanism, so choose a tool, which is easy to use and interpret, according to your need. Though, these are automated tool, they still need a bit of human touch to manage and use the results effectively.

Your social media management strategy makes handling multiple accounts easy and time-saving for you. It should also take care of security and identity theft issues. These tools also help to manage your audience and followers. Some of the strategies to manage multiple accounts are:

  • Add your social media profiles into a single dashboard
  • Plan and schedule posts before time of release so that you can avoid last minute confusion; you can set a reminder as well
  • Manage your audience well; defragment them with separate lists so that you can track better
  • Track the reach of your content with shares, re-tweets and others in one place
  • Automate most of the tasks
  • Compare and contrast your states against a benchmark

So, if you have multiple social media accounts and finding it difficult to manage them, then it is time to adopt one or more social media management tool(s) to make the best of your social media presence.

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The Case Study Mantra for Marketing


We all know that ‘everybody loves a story’ and this has become an underlying guideline for marketers and brand managers. Brands today, not sell a product or a service, rather they share experiences and emotions, which makes you buy their product or service.

Marketing is no longer about selling your proposition and getting new customers. It has overlapped with Branding, which believes in creating a niche, a connect and retaining valuable customers. So, in order to do so, they need to move afar from traditional marketing and do more of experiential marketing and emotional branding. These tools are meant to involve a customer and rather than to pursue them.

One tool for achieving this can be using case studies and making them more customer-centric. Case Studies are nothing but a way to share past experiences or to explain with an example. They are also used to exemplify a case, an issue or a lesson from the past to be used in the future.

Case studies are like an asset, which helps you to justify your brand – why is your product/service better, how it has added value for others and how it can benefit you.

Today, customers are smart. They know where to look for online reviews, personal recommendations, user ratings and others before they make any purchase. They can compare and contrast between different options. They are conscious enough to do their own research online before investing on any option. It is believed that 9 out of 10 customers are looking for online reviews and feedback before buying a product and 88% of consumers rely on online reviews as they do on personal recommendations.

Let’s take a look at a few of the interesting ways to use case studies for your marketing.

Feature them on your Home Page

People would like to know how others felt before they buy the product. So, let them read testimonials or reviews immediately, when they land on your home page. You can either feature as scrolling text or call to action for reading in details.

Keep a separate tab for them

It is important to highlight case studies along with other information in the website. So, you can keep a separate section for them like ‘Case Studies’, ‘Stories for Success’ or ‘Lead by Examples’. Urge visitors to browse through case studies with attractive taglines, or other ways to draw them to that section.

Make interactive tools

Earlier, case studies used to be simple text, which gets boring to read and might not work now-a-days. So, make case studies interesting and interactive by converting them into videos, slideshows, or using catchy images, graphs, etc., which makes it easy to interpret yet informational.

Publicize them on social media

In today’s age of social media, it is not enough to just keep the case studies in your website. You need to publicize and make them visible as well. So, write about it in blogs, share in social media like Facebook, Twitter and others. Make them popular through different groups like LinkedIn groups and others.

Combine them with other tools

Case studies, if combined with other marketing tools can do wonders. Make them a part of email marketing, use them in your signature as links, feature them in brochures and incorporate them in newsletters.

Train sales team with them

The sales team is responsible for lead generation. So, train them with case studies, which they can use in sales and promotions. They can use these examples more than describing the features and utilities, which the customer might already be aware of. The more they are able to gain the trust of the customer by providing them evidence, the better chances are there to turn them into prospects. Case studies never grow old, just that they need to be presented in the right way at the right point of time.

There can be many other ways to use case studies effectively like Using relevant case studies on landing pages, Creating effective Slide-Shares, Using them for Training and Sales presentations, and others.

According to another study by Content Marketing Institute, where they listed 12 effective marketing tactics, case studies fared at fifth position. It shows that around 63% of UK marketers believe that case studies can be effective in marketing.

Case Studies

might be a traditional tool, but with modern ways to revamp and re-design the message can definitely help you in sales and promotion, marketing, branding and customer engagement.

Make a case of your offering and use it effectively to showcase your product or service!

Do you need help? We are here for you

Just write to us at info@medialabs.in. To know more about us, visit our website www.medialabs.in.

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Digital Media Vs Print Media: Which works better for you?

It’s true that we all love the smell of print that digital media is unable to capture! We simply enjoy visiting the bookstores and leafing through the pages of new magazines, while the virtual world is still working on fragrance. Well there are challenges and comfort zones. However, it remains a fact that digital world is the new buzz giving print media a run for its money.



In fact, the one ritual which was sacrosanct with the x and y generation is slowly being taken over. Yes you guessed it right, our daily ritual of browsing through the morning newspaper while having our favorite cuppaas been steadily replaced by messages on whatsapp, facebook and twitter. We are now more used to browsing our mobile phones or social media sites to get all the latest updates rather than turning to page 3 or 8. Well, each medium has its unique advantages and patrons. Read more