Tag Archives: Typography Video

Color Psychology : How Colors Influence Our Mind

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Black and White aren’t that bad, but as Joseph Addison said, “Colors speak all languages.” Colors have a direct impact on the brain and our thought process. Colors depict personality, feelings, emotions, messages and influences our psychology.

It is widely understood that colors affect human behavior and emotion. This can be used by businesses to create an advantageous edge. Colors are a major part of branding in any industry starting from Company logo, brochure, corporate colors, office designs and others. Though, there is a lot of scope of research on how color influences our mind, but a study found out that around 90% of the purchase decision is based on color alone.

Different colors are known to trigger different emotions in us and hence, they are associated with different human attributes as well. Moreover, different cultures also have different connotations for colors.

Color and Temperature

Experts feel that color can be associated with people’s perception temperature. Colors like red and yellow gives a warmer sensation, while colors like blue and green are known to be more ‘cooler’ shades. This helps designers to use these appropriately in interiors, apparels or even specific products.

Color and Emotion

Colors evoke a person’s emotional quotient in different ways. Sally Augustin, Ph.D. and an environmental psychologist highlighted few basic facts on how colors can affect emotional and behavioral actions. For example, someone might dislike blue color, if he/she is reminded of some allergy medicines of his/her childhood. Similarly, a person might have an attachment or aversion to certain colors, which is related to their emotional self.

Color psychology also varies based on gender as well. Recent research by experts talks about the relation between colors and emotional health. Some of the general beliefs about different colors are as follows:

RED: This is the color of power and force. Red stimulates our mind to work faster and reduces analytical thinking. It is also the color of warning. So, mostly you will see the warning signs in this color.

BLUE: This is a more acceptable color and depicts serenity or smoothness.

YELLOW: This is the color of purity.

ORANGE: it is associated with healing and increases energy levels. It indicates good value, so brands use it to depict trust and support.

PINK: It is mostly associated with care or babies, which helps to calm people down and give a feeling of happiness.

GREEN: This is again related to acceptance and trust. Brands use this color to bring out concepts of growth and prosperity.

WHITE: This is sometimes associated with boredom or sadness. However, both black and white have a wide variety of meanings in different cultures and races.

These are just a few general connotations, which can vary over customs and religions too.

Color psychology is a vast and yet to be fully explored. Once documented the findings will be of great insight for brands to enhance their look and feel. The eyes see the colors, the mind interprets them and the brain indicates the action. It is no longer about a single color, people are experimenting with different shades and hues to give brands- products and services, a whole new perspective. Colors are an integral part of our lives, and they strongly help to make or break market decisions.

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The Video Impact On Digital Marketing

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The concept of ‘seeing is believing’ can be challenged in modern times, but in digital marketing, brands proactively use the sense of vision and hearing to stimulate other human senses, that can trigger an association. Digital Marketing, mainly prefers to online campaigns, including promotion and sales over social media and other digital platforms like websites, e-commerce portals and others.

How impactful is video marketing?

Recent research shows that video users grow revenue 49% faster than non-video users. It also showed that nearly 1 in 4 B2B marketers did not know the ROI of the video content that they are using. This is because that they are only tracking the basic parameters like number of views or shares. However, businesses, which go a step further to track advanced data  have experienced a 2X improvement in video ROI. This is done by integrating their video data into the CRM system and sales pipelines to yield effective results.

Though, the importance of video marketing is perceived by 76% of marketers, but only 15% have integrated into their system and using it properly. However, the number of marketers, who is using video data has increased to about 67% in the last year alone.

Experts feel the video marketing is the in-thing and it can be used to optimum advantage. A video advert on the landing page of any website results in 80% conversions and 64% consumers are likely to buy a product, after watching the video ad.

How video impacts digital marketing?

Seeing is selling: As pointed out earlier, consumers are likely to buy if they see a live demo. So, video ads show consumers a lot more than normal print ads. Video is a way to engage the audience in a better way with lights, music, colors and the message. It tries to target human emotions in a better way.

Audience Engagement: Audience reach is much more and it helps to build brand visibility and viewership. Videos, just do not tell us ‘what’ the product/service is, but also tells us ‘how’ and ‘why’. They show us a story, which we can relate to.  Research shows that with video content, the chances of making into the first page listing of Google increases by 53 times.

Integration: Video content, when integrated with other web content is one of the most powerful marketing methods, with a higher reach. A blog post multiplies its viewership, if there is an accompanying video. A research by Marketingland says, that video has 50 more chances of getting an organic page rank in Google then just plain text.

Targeting and Measurement: With TV commercials, it is difficult to target the right audience and measure the ROI. However, in digital marketing, video can be used to target a particular niche as well as reach the bigger populations. It is also easier to measure the ROI. YouTube is the second largest search engine, which has been an effective platform to promote video content, says a study by Social Media Today. Video in digital media can also be customized to give the audience the necessary information, as well as entertainment. It is a much cheaper option than TV commercials. Smartphone users are among the highest, who access video content and are likely to turn into future prospects. YouTube recorded 4 billion hours of video usage per month. With large volumes, video marketing will surely reap the desired benefits after initial investments.

How experts have predicted the future of video marketing?

Video marketing has picked up well across different platforms like mobile, social media, and even hoardings. The format of video ads have also differ over different media. According to a new study, mobile viewers prefer a vertical video experience. For example, a full screen vertical video ad on Snapchat will fetch a 9x higher completion rate than a horizontal video ad.

Social media platforms like Facebook, who are likely to get 75% of their ad revenue from mobile by 2016 are also integrating their own video player. Facebook has already got 1 million video views each day. With the growing popularity of video marketing, experts feel that 74% of internet traffic will be video content by 2017. Video marketing is here to stay and marketers need to make the most and best out of it.

Conclusion:

Over the next 3 to 5 years, about 3 out of 4 brand marketers and ad agency executives will give importance to original digital programming like TV programming. If you have a product or service to sell, and yet to use video marketing to your advantage, then you are probably missing out on a lot of sales opportunities and consumer engagement. So, it is time you implement and integrate video marketing to promote your business to cater to the new-age buyers over digital marketing.

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Types Of Explainer Videos To Boost Your Start-Up

Ever felt you business needs a push? Do you feel that there is a lack of drive? To regain the momentum try the new buzz word for every business – Explainer Videos.

An explainer video helps to connect with the audience and get your concept across to them in a simple yet effective manner. A well directed explainer video might be the best thing to generate and retain an audience. There are many types of explainer videos and all of them suit every business depending on the message and context. Choosing the right kind for your business depends on the idea you are trying to express, the budget, the target audience and platform.

Experts believe that by 2018, 69% of customer internet traffic will be directed towards videos. That is millions of people around the world that you can connect with and create an identity for yourself. The use of explainer videos has tremendously increased in popularity over the past years due to their effectiveness in growing a business.

video Explainer videos have become a vital marketing tool and the trend is only growing. Some of the benefits would be a direct increase in conversion rates, simplistic explanation of your product, and boosting of the sales numbers. There are many types of explainer videos and each has the unique ability to make your business stand out. The important task is to choose the one that suits you best. The most commonly used types of Explainer videos are Live Action Videos, Animation Videos, Kinetic Typographic, Testimonials and Infographic Videos.

Live Action videos

Live Action videos are videos that use real people, requiring a crew, actors, editors and production process working with the storyboard. Technically these videos are extremely expensive; however, this can also be done on a small budget. It is useful when the company is interacting with its consumers to build trust, personal relationships or to convey a message as there are actual people in the message.

Animation videos

Animation videos vary dependent on the kind of animation in use. Some types are 2D Animation, 3D Animation, 2.5D Animation and Whiteboard Animation. They all use drawing and frames to bring to life a story. 3D animation is much more realistic and creates an instant attraction for the client. The only drawback of 3D animation is the cost of the video which is extremely high. The best solution is 2.5D animation which has characteristics of both 2D and 3D animation and is highly engaging with the audience.

Animated Screencast

Another animation widely used is Animated Screencast. It is a digital recording of a screen capture. This technique uses animated screencasts along with an audio narration. This is simple to create and cost effective for a start up. Most companies use this technique if they have a tutorial video.

Whiteboard Animation

Whiteboard Animation is one the most popular type of explainer video technique. This style consists of drawing sequential images and text on a whiteboard with a good voice over. It is a very good technique, if you have a concept or a process to be explained.

Stop-motion Technique

A very innovative technique used in explainer video is called stop-motion. This animation technique is done by photographing clay objects frame by frame and putting together to create an illusion of motion. The clay objects are moved incrementally between the photographed frames, joined together and played as a continuous sequence. This process is expensive, and quite tough.

Each of the above explainer video techniques differs in their functionality and usefulness. Knowing your needs and understanding the functionalities of the above explainer video techniques can surely make you come up with an outstanding explainer video idea, which is important in creating and promoting business and building brand image and loyalty.

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