MediaLabs

Writing the perfect blog post is not easy. A lot of research, time and effort go into creating a good blog post, consistently, every time you write one. Quality matters the most, as it is the most important criteria, especially when you want your readers to pay attention to your posts.

You might wonder how can one judge if a blog post is good or not? Can any yardstick be applied? Well, if the blog post is indeed great, it will be shared by viewers the most number of times. It also attracts traffic, engages the customers and triggers sales at the end of the day.

When you see your posts going viral, triggering sales and increasing your bottom line – you know you have achieved your target. How can you write flawless posts? Compelling headlines, interesting introductions, good quality images, etc., are some of the tricks. In this article, we will be discussing each one in depth.

A Headline – The First and the Last Impression

Readers scan the headlines first and decide whether it is worth reading the entire article or not. If you create attractive headlines, then you win them over by 80%.

As said by David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents of your dollar.”

Interesting headlines that arouse curiosity among the readers, ask questions, warn them to avoid certain mistakes or promise some benefits, are read more.

Interesting Storytelling

Readers love to read stories, as they want to be entertained. Who will read your blog if you simply add boring graphs, charts and surveys to it? It is true that numbers add value to your blog. However, they should be relevant and presented in an interesting way.

A simple yet catchy way of writing should be the USP of your blogs that guarantee high ROI. Customers should be able to relate to your brand by engaging with it through storytelling.

Include Images

According to Jeff Bullas, articles with images get 94% more views than articles without them. Images of real people are one way to engage with your audience. Images with a purpose that help to understand the context or highlight any important point definitely get all the attention.

Images that take less time to load are more popular. According to a study by Akamai, 47% of viewers want a two-second load time. Hence, the images you use should take the minimum loading time else, it might lead to disinterest.

Subheadings – Easy to Read

It is hard to focus on a big block of text. Readers spend only 10 seconds to decide if the post is worth it or not. If it appears boring to them, they will simply move on to the next article in 30 seconds.

Subheadings that have meaning and are well written are useful. It should be relevant to the article.

Call To Action (CTA)

How many times have you signed up for things on the Internet? Have you ever wondered why? It is simply because there was an effective CTA that compelled you to sign up.

It is important to guide your readers to buy the ride. For that effective conversion rate (converting readers to customers), you need to include an efficient CTA. Including multiple CTAs, like social sharing buttons, all in one page, works well.

Over To You

What is your idea on writing a good post? Share your views in the comments below.

Are you finding it difficult to write appealing blogs? MediaLabs pioneers in a host of things starting from Content Strategy, SEO Strategy, Social Media Strategy and much more. Write back to us at support@medialabs.in and we will get in touch with you to help you out.

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