Tag Archives: engagement rate

How to Grow Your Business Using Instagram

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Do you have an Instagram account for your business? Without a second thought, the answer should definitely be ‘yes.’ That is because Instagram, with its 300 million active users across the globe, is a great platform to grow your brand.

Visual posts generate more views than text and that is the reason behind Instagram’s growing popularity as a social networking site, where viewers can share their photos and videos.

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People love to follow brands they like on Instagram. Brands like Nike, Starbucks, Forever 21, Adidas, MTV are the most active users and have a huge number of followers on their brand pages. Read more

How Visual Storytelling Boosts Your Content Marketing on Facebook

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Most often, we forget to include visual storytelling in our social media strategy. We forget it because we tend to ignore it. We ignore it because we are not aware of its potential!

Well, a picture is worth a thousand words. Don’t we all love to see picture updates on our Facebook page? Don’t we click on the links with intriguing images? We can’t even imagine Facebook updates without photos!

Studies show that 93% of most engaged posts in Facebook are photo posts. Photo updates get more likes, comments and clicks on links than text updates. Clearly, photo updates generate more engagement and shares on Facebook and eventually drive more traffic to your website. Read more

Video Marketing War: Who is Winning It?

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The future of online marketing is here – it is Video Marketing. The war gets intense as all the social media platforms like Facebook, Twitter and Google+ are gearing up to win the mighty space that was once predominated by YouTube.

The social media powerhouses are developing video marketing resources in their own way. Are you making the most of this advantage to promote your business online? Read more